In 2020, Reddit approached Psyop to create a celebration of the incredibly broad range of topics and interests available to everyone who visits. Utilising the key functionality of the website’s subreddits, Trevor Conrad and the team developed a visually metaphorical rabbit hole.
I joined the team as an animator and was fortunate to work on many of the scenes in the sequence. Using inspiration and content shared on the website over its many years, we stitched together a journey of moments that many Reddit users would instantly recognise.
For a more robust breakdown, please view the entirety of the project on PSYOP’s site.
CREDITS
Client: Reddit
Studio: Psyop
Director: Trevor Conrad