ABSOLUT
In 2020, Absolut, the iconic Swedish vodka brand, approached Psyop for their latest advertising campaign. The goal was to inspire and encourage breaking free from what the global lockdowns had created: an uninterrupted dependency on screens for interacting with the world. Get back out there and connect with your friends and loved ones – perhaps over a swig or so of vodka, if so inclined.
I joined the team at Psyop to help with the compositing of the “breakthrough” moments.
For a more robust breakdown, please view the entirety of the project on PSYOP’s site.
SOCIALS
CREDITS
Client: Absolut
Studio: Psyop
Directors: Todd + Kylie